The Challenge
As a fast-growing retail brand, Jonak faced operational complexity due to fragmented omnichannel tools.
The first strategic issue: stock unification.
Initially, part of the inventory was reserved for the web, with little fluidity between channels. This separation caused stockouts, customer frustration, and missed sales opportunities.
Other challenges included:
- Disconnected tools that couldn’t communicate properly
- A fragmented customer experience across channels
- High operational load for store teams
- No unified view of the customer journey
Jonak needed a single, fluid solution capable of connecting sales, inventory, customer relationship, and logistics in a unified environment.
The UniFy Solution
Module 1 - Order in Store & Click & Go
UniFy enabled store associates to place orders for out-of-stock items (Order in Store) or offer direct delivery from the warehouse (Click & Go), ensuring no sale was ever lost.
→ Key Results:
- +10% revenue generated via Order in Store
- Click & Go = 5% of revenue / 6% of orders
Module 2 - In-store Returns (RMS)
Customers can now return online purchases directly in-store, seamlessly and free of charge.
A 100% integrated process with no friction or information loss.
→ Key Results:
- Nearly 30% of returns handled in-store
- Immediate logistics cost savings
- New sales opportunities at the point of return
- Faster resale time: Items returned in-store are immediately put back on shelves, unlike warehouse returns, which can immobilize products for over three weeks.
“UniFy helped us build a true bridge between digital and physical retail. Our teams save time, our customers enjoy a seamless experience, and we simply sell better.”
Lisa Nakam
Module 3 - Unified Customer & Enriched CRM
With UniFy, store teams have direct access to a unified customer profile: purchase history, abandoned carts, preferences—everything is available on tablets for a personalized relationship.
→ Key Results:
- A smooth, tailored customer experience
- Time saved at checkout, product search, and after-sales
- A clean, deduplicated customer database, optimized for CRM campaigns
Module 4 - Ship from Store & Store Transfers
The UniFy Store App enables store associates to:
- Ship online orders from other stores
- Organize store-to-store stock transfers
- Track all orders within a unified system
→ Key Results:
- Fewer stockouts
- Better product circulation across the network
- A consistent customer experience across all touchpoints
Feeling like giving it a try?
Let's talk.
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