How UniFy enabled Vanessa Bruno to streamline logistics flows and boost store team performance.
The Challenge
Experiencing rapid growth both in France and internationally, Vanessa Bruno faced increasing friction between its distribution channels:
- Frequent stockouts at the warehouse, while boutiques were overstocked.
- Inefficient order orchestration, making it difficult to optimally leverage global inventory.
- A strong desire to re-elevate the role of the physical store in the customer experience and commercial performance.
The objective was clear: lay the groundwork for unified commerce capable of supporting the brand's growth without complicating the customer experience or burdening daily operations for field teams.
The UniFy Solution
Module 1 — OMS & Ship from Store
The first major project was the deployment of UniFy's OMS, intelligently orchestrating orders by leveraging boutique stock.
→ Key Results:
- +35% additional revenue generated through ship from store.
- 40% of orders now shipped directly from stores.
- Fewer stockouts, improved product availability, better inventory rotation.
- Newfound agility, including internationally, to support growth.
Module 2 — Store App
The second fundamental pillar, the UniFy Store App, empowers sales associates to reclaim customer relationships with a tool designed specifically for them.
→ Key Features:
- Direct access to customer profiles, purchase history, and unified stock.
- Basket creation and sharing, follow-ups via WhatsApp or email.
- Sales assistance tools embedded directly in the mobile device.
→ Observed Benefits:
- +15% additional revenue generated directly through assisted selling.
- A more personalized, seamless, and engaging customer relationship.
- More autonomous, empowered, and contributing teams to overall performance.
- A broader impact on loyalty and repeat visits, not measurable platform-side but tangible in the field.
"The Store App has transformed the daily lives of our field teams. They feel more useful, better informed, and customers feel it too. It's a true conversion driver."
Sandrine Couillet
E-commerce Director
And to Go Further
Once the foundations were laid with the OMS and Store App, other modules were activated to generate additional revenue and enhance the customer experience:
- Local Courier Delivery → Express service in dense urban areas, reserved for nearby customers. A premium promise, without impacting standard flows.
- Return Management System (RMS) → Easy in-store returns and immediate restocking. An opportunity for renewed contact, advice, and transforming returns into commercial opportunities.
- Boutique Stock Distribution to Marketplaces → Once ship from store was stabilized, Vanessa Bruno opened its boutique stock to marketplaces. The result? +25% marketplace sales, thanks to an expanded available product offering. It's a concrete valorization of the store network within a 100% omnichannel logic.
Want more proof? There you go.
"The ship from store deployed with UniFy now accounts for over 40% of our orders and has allowed us to generate significant additional revenue while limiting stockouts. It has become a key lever for our performance."
Henri Sebaoun
CEO Vanessa Bruno
Feeling like giving it a try?
Let's talk.
Centralize. Simplify. Accelerate your growth and increase customer satisfaction.
Discover how UniFy can transform your operations.
Book a demo