Fusalp has chosen UniFy to accelerate its omnichannel strategy in France and internationally. With UniFy OMS + Store App, connected to its Shopify Plus ecosystem, the luxury lifestyle brand will unify stock, orders and customer data to streamline journeys across e-commerce, stores and international markets.
Fusalp, the iconic French luxury lifestyle brand founded in 1952, has chosen UniFy to support the acceleration of its omnichannel strategy in France and internationally.
Following an RFP, Fusalp selected UniFy to unify stock, orders and customer data, streamline journeys between digital and stores, and support growth through an OMS + Store App solution that can be rapidly activated within its Shopify Plus ecosystem.
Fusalp is accelerating its growth with a premium brand, an international network of 9 countries and nearly 60 points of sale, across owned stores, subsidiaries, affiliates, corners, wholesale, e-commerce and marketplaces.
In this context, the challenge is not only to connect tools. It is to make stock available, sellable and orchestratable from every touchpoint: the e-commerce site, stores, sales advisors, warehouses and service journeys.
The key priorities are:
One of UniFy’s core strengths is its ability to make unified commerce simple to activate, even within advanced retail environments.
Thanks to its native Shopify Plus connector, developed by UniFy’s R&D teams, the solution can be rapidly installed within Fusalp’s Shopify ecosystem. Once connected, UniFy initializes the essential unified commerce building blocks: OMS, Store App, catalog, orders, stock, customers and omnichannel journeys.
This approach significantly reduces project complexity and accelerates time-to-value: Fusalp can progressively activate key use cases without adding unnecessary weight to its existing e-commerce foundation.
“Winning the trust of a brand as demanding and iconic as Fusalp is an important milestone for UniFy. With this project, we show that unified commerce can quickly generate value by connecting stock, orders, customers and store teams.”
Brice Ohayon, Founder and CEO of UniFy
With UniFy OMS, Fusalp will be able to consolidate product availability across warehouses, e-commerce and stores in order to reduce stockouts, improve sell-through and accelerate product availability across its existing markets and internationally.
The solution will support key omnichannel flows including:
Beyond order orchestration, Fusalp will deploy the UniFy Store App to equip sales advisors with a mobile tool focused on sales performance, customer knowledge and service excellence.
From the Store App, teams will access the digital catalog, global stock, customer data and purchase history. They will be able to complete a sale even when a product is not available locally, through Order in Store, Endless Aisle or mixed basket journeys, with home delivery or store pickup.
The Store App will enable:
UniFy acts as an omnichannel orchestration and execution layer connected to Fusalp’s existing tools, including ERP, POS, CRM and operational partners.
This approach enables a progressive and controlled implementation, starting with a POC scope before industrialization across the full network.
By winning this RFP against OneStock, UniFy confirms its ability to meet the expectations of premium and international brands looking for a more agile, more integrated and more store-oriented alternative.
As retailers need to reconcile digital growth, stock pressure, operational excellence and premium customer experience, UniFy offers a different approach: not opposing e-commerce and retail, but unifying them to drive business performance.
“Our ambition is to offer our customers a seamless, premium and consistent experience across our boutiques and digital channels. Choosing UniFy directly supports this ambition: a powerful OMS, a Store App designed for our field teams, and the ability to progressively scale across our entire international network.”
Julie Allanet, E-Commerce Director, Fusalp
“We were looking for a solution capable of interfacing with our stack without disrupting its underlying logic. UniFy ticks all the boxes: a native Shopify Plus connector, an API-first architecture, and a progressive rollout approach that allows us to validate on a limited scope before industrializing. This is exactly the level of technical agility we were expecting.”
Frédéric Crouy, CIO, Fusalp
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If you want to unify your e-commerce and store journeys, UniFy helps you connect your stock, orders, customers and field teams with a fast, measurable and performance-driven approach.
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