The heart of retail still beats in the store.

In a world increasingly dominated by digital, one might assume the role of the in-store sales associate is fading. Think again! Far from obsolete, the Sales Associate is more than ever the beating heart of the customer experience. Faced with hyper-connected and demanding consumers, their role has evolved: they are no longer mere product distributors, but expert advisors, facilitators, and relationship builders.

But how do we equip them with the superpowers needed to meet this challenge?

‍The answer lies in technology, and more specifically, in a solution like UniFy that reinvents their daily reality.

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The modern Sales Associate's challenge: juggling customer expectations with limited tools.

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Imagine for a moment the daily life of a sales associate just a few years ago: a customer asks about an item's availability, they have to run to the backroom. They're looking for a specific size, they have to search. They want product information, they have to rely on memory or a paper sheet. The result: wasted time, frustration for the customer, and a feeling of helplessness for the sales associate.

Today, expectations have multiplied. Customers often arrive in-store better informed about products than the sales associate. They expect a seamless, personalized experience and immediate availability. Without the right tools, the sales associate is quickly overwhelmed.

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UniFy: the technological ally that amplifies the sales associate's capabilities.

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This is where UniFy comes in. Our mission is to empower every Sales Associate, providing them with the tools needed to transform every interaction into a memorable moment. How? By giving them instant, unified access to all the information they need, directly from their in-store device.

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1. Augmented Clienteling: knowing more to serve better.

Gone are the days of anonymous customers! With UniFy, the sales associate accesses real-time customer purchase history, preferences, and past interactions (online and offline). This enables them to offer ultra-personalized recommendations, anticipate needs, and build authentic relationships. This is the very essence of the personalization we champion: a human connection, enriched by data.

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2. Real-time Inventory: the end of "Out of Stock" and "I Don't Know."

Product availability is crucial. Thanks to UniFy's unified inventory, the sales associate instantly knows if an item is in stock, whether in-store, in the backroom, at another point of sale, or in the warehouse. They can then offer Click & Collect, Ship from Store, or an online order directly from the point of sale.

Vanessa Bruno is a perfect example: thanks to UniFy, they were able to implement reliable Click & Collect and Ship from Store services, ensuring better stock allocation and increased customer satisfaction. The sales associate becomes an orchestrator of the experience, capable of delivering on the customer promise.

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3. Omnichannel at Their Fingertips: a seamless, frictionless experience.

Customers no longer differentiate between online and offline. Neither do sales associates, thanks to UniFy. They can initiate an online order for a customer, manage a product return purchased online, or even offer personalized promotions based on the customer's digital journey. This is the promise of TRULY unified commerce where the point of sale is the central pivot.

For Jonak, optimized routing and reduced delivery costs, coupled with boosted conversion rates, are the direct result of better flow management and a frictionless customer experience, where the sales associate plays a key role in finalizing the purchase, regardless of stock origin.

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The benefits are manifold: for the Sales Associate, the customer, and the retailer.

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1. For the Sales Associate: more autonomy, greater efficiency, increased job satisfaction. They feel valued, expert, and can focus on customer relationships rather than administrative tasks.

2. For the Customer: A fluid, fast, personalized, and frustration-free experience. They feel understood and well-advised.

3. For the Retailer: Increased sales, optimized inventory, reduced operational costs, and enhanced customer loyalty.

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The future of retail is in the hands of augmented Sales Associates!

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The point of sale isn't dead; it's reinventing itself. And with it, the role of the Sales Associate. At UniFy, we believe that technology isn't here to replace humans, but to augment them, free them from constraints, and enable them to excel.

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Ready to transform your sales associates into true retail superheroes?

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